IIM Ahmedabad: The Inside Story: Memories Laced with Fantasies by Teji Brar

Author:Teji Brar [Brar, Teji]
Language: eng
Format: epub
ISBN: 9789387280502
Publisher: Tejinder Singh Brar
Published: 2019-12-10T17:00:00+00:00

Shipra and Marketing Fairy Tales

Yusuf was the proverbial dark horse. He was a short thin guy. If he took his glasses off, his weight dropped by 50 percent. He was a gold medallist from the College of Agriculture in Batmaloo. For the first time in the history of the institute, an SPA was holding the first rank.

One day Professor Labdhi Bhandari came to take a class. There was pin drop silence. Everyone was on their best behaviour. Except me. After some time, he started talking about State Bank of India. Everybody started looking at me. He said that the organizational structure of the bank had failed to deliver results so, it had been discarded. He was totally wrong. I raised my hand. He gave me permission to speak. I said I had worked in SBI for three years and the organizational structure had given very good results. He heard me and then completely ignored me as if I did not exist.

Then there was Pran. He knew something about mathematics, but he had no clue about teaching. Prem,at least, was polite. Pran was really rude. He antagonized the entire class. Based on our feedback he was removed from teaching. He almost got me expelled from the institute. One day I got so angry with him, I almost slapped him. Only the fear of expulsion stayed my hand. He improved later on.

The second term had begun. From one MSM we had progressed to two. EEP 1 was like MSM 3. Gabbar took over the title of most hated professor from Prem Chopra. Pran came a close second. We desperately needed some comic relief. We had a very sweet Bengali lady called Shipra Mukhopadhyaya. She was new. She was from IIM Calcutta. It was her first year at teaching. She was in awe of us. She thought we were all geniuses. She was using the case study method. The beauty of the case study method is that you can lob a lot. The students with work experience had an edge. They had knowledge of the real world. The freshers only knew what was written in the case study material. One day it so happened that no one had read the case. I volunteered to do the presentation provided nobody would pick holes in my findings. Everybody agreed immediately. So, I got up to make a presentation on a company in the tyre industry. Maybe Shipra hadn't read the case either. The deal was that I would talk for thirty minutes and the other students would read the case in those thirty minutes. I would then throw open the case for discussion. I talked about how transporters were forced to buy extra tyres by truck manufacturers. This was not in the case study material. I had experienced this in SBI. Anil Bisht had worked in Dunlop India for a year and considered himself to be an expert on the tyre industry. He suddenly woke up and said, ‘I worked in Dunlop and I have never heard of this.

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